ADVISORY
Senior judgement when product, design and organisation reach an inflection point.
I work with founders and product leaders when the next decision will materially shape what comes after it. Product direction, quality, design leadership or the organisation required to deliver it.
Sometimes that means one critical conversation. Sometimes it means stepping in long enough to change the trajectory. Direct, practical judgement from someone who has built products, teams and design organisations at scale.
WHEN TO CALL
- Direction is no longer clearYou are moving quickly, but the organisation is no longer aligned on what deserves to be built.
- The quality is behind the ambitionThe product works, but the experience does not yet feel like the company you are trying to build.
- The organisation has outgrown its design modelHiring, structure, craft and leadership are beginning to limit the quality and speed of the work.
- Design leadership is missing at a critical momentThe team needs senior direction before the right permanent structure or appointment is clear.
- A consequential decision is aheadHire or partner. Rebuild or refine. Centralise or embed. What you decide now will shape what becomes possible next.
FORMATS
Fractional design leadership
I step in as your design leader for a defined period — leading the team, setting the standard and shaping the direction until the organisation is ready for its permanent structure.
Senior design leadership brought in at the moment it is needed, without rushing the long-term appointment.
From £7,500/month
Up to one day each week · Minimum three months
Advisory partnership
Ongoing access for founders and product leaders navigating a period of consequential change.
Two working sessions each month, priority access for critical decisions and direct review of selected product, design and organisational work between them. Senior judgement available before decisions become expensive.
£3,000/month
Initial three-month engagement
Product direction session
A focused half-day on one consequential product or design decision — whether to redesign, where to place the next bet, what to stop or where the current direction is failing.
I review the context in advance. You leave with a clear recommendation, a written position and the reasoning behind it.
£2,000
Product or organisation diagnostic
Over two weeks, I examine either the product experience or the design organisation behind it.
The most consequential gaps are identified and prioritised by their effect on customers, commercial performance and the organisation's ability to execute. We finish with a working session and a practical plan — not a seventy-page report.
From £7,500
HOW IT STARTS
One conversation. You bring the problem. I'll tell you honestly whether I can help, what I think it needs and what it would take. If I'm not the right person, I'll say so.
The most expensive decisions are the ones made without enough judgement in the room.